Every project is a blank canvas.
Kingsley & Hird is a modern Tulsa law firm built on experience, innovation and collaboration. Founded by two attorneys with complementary strengths of entrepreneurship and legal expertise, the firm specializes in guiding startups and small businesses through complex legal landscapes with confidence.
As Kingsley Law transitioned from a solo practice to a full partnership, our new friends Jake and Ken wanted a brand identity that felt fresh and forward-thinking, while still reflecting the trust and credibility clients expect. As they prepared to move into Gradient, Tulsa’s Innovation Hub, they needed to look as sharp as the clients they serve.
Labor Division led Kingsley & Hird through a comprehensive rebrand, landing on a geometric logomark that fuses the letters "K" and "H." This symbolizes the equal partnership and shared vision of the firm’s founders. The design is measured, modern and confident, just like the legal guidance the firm provides. The forms of the logomark create a spark of connection in the middle, representing the energy and collaboration fueling the firm’s work. The logo encapsulates the mission to blend timeless values with a forward-focused mindset.
To complement the modern minimalism of the mark, we paired it with Season Mix, a classic yet character-rich typeface. The combination creates a brand presence that feels both timeless and distinctly contemporary. A sophisticated color palette reinforces this balance, instilling immediate trust while standing apart from more traditional, conservative law firm identities.
With their new brand in hand, Kingsley & Hird is poised to make a powerful first impression on every entrepreneur, founder and business leader they meet.
