Branding

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Packages start at $10k

Great branding doesn’t come from a single logo or color palette – it’s an entire identity. We engineer brands to work like a well-oiled machine, our process clear and intentional. This step-by-step guide ensures your brand doesn’t just look good – it performs.

Step 1

Define the vision

“Where there is no vision, the people perish.” We begin every project with a two-hour workshop to gather insights to create a clear and actionable project plan.

Step 2

Create the name

If your organization/product needs a name, we brainstorm and refine ~200 name options based on structured themes. This process can take 2-4 weeks and ends with an unforgettable name that anchors the brand.

Step 3

Build the nouns list

With the vision in hand, we define 15-20 visual nouns to inspire the objects found in the logomark.

Step 4

Sketch, sketch, sketch

We sketch variations of our nouns, exploring unique combinations that tell stories through negative space, overlapping geometry or visual rhythm.

Step 5

Design the logo

We digitize sketches with the most potential, converting them into high-potential logomark designs. Through a series of reviews, we refine and finalize the final logo with typography, colors and multiple orientations.

Step 6

Construct the world

A logo can be powerful on its own, but we need to develop more of the brand's visual environment. Here, we create all supporting visual assets, such as icons, patterns, badges, backgrounds and mockups.

Step 7

Create brand standards

In addition to delivering all branding assets, we compile guidelines to define brand voice and ensure consistent use of visuals across future applications.

Check out the work